DOMINATE the search ranking and get the exact people you want to visit your web site!

Paid search placement models are succeeding because consumers are finding relevant listings much faster on paid search engines, while at the same time, advertisers are only paying for qualified lead traffic on a per-click basis. This makes paid search engine listings a win-win situation and as a result, Paid Search Placement Sites are hundreds of times more effective than free search engines!

...You Can't Possibly Lose With Pay Per Click. It's so easy to get started, just click  here to get started FREE

Completely Eliminate E-Marketing Stress and Confusion...

We understand that Internet Marketing is difficult enough without having to endure being taken for a ride by a company who makes its money as long as your website gets hits. The average person getting started on the Internet doesn't know about these types of schemes. We don't want you to fall prey to this type of false promotion. More importantly, we'd like to show you the best way to get started. Click here AdlandPro Custom Page

If you’re a site owner and you don’t think submitting to Search Engines is important, the following statistics may change your mind

• Jupiter Research, in a March, 2001 report, notes that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
• Bing Ads helps you reach customers with Search Engine Marketing  (SEM), also known as Pay-Per-Click advertising (PPC). Here’s how it works:

Don’t get left behind. Getting yourself listed is more important now than ever. Let Adlandpro.com take care of this task l with the Search Engine Submission Service. We’ll take the frustration out of submitting your site to thousands of search engines. Click here Search Engine | OOCORP Ads

If you’re a site owner and you don’t think submitting to Search Engines is important, the following statistics may change your mind

• Jupiter Research, in a March, 2001 report, notes that Internet users ranked Internet searching as their most important online activity, awarding it a 9.1 on a 10-point scale. The next most important activity ranked only 6.3.
• Bing Ads helps you reach customers with Search Engine Marketing  (SEM), also known as Pay-Per-Click advertising (PPC). Here’s how it works:

Don’t get left behind. Getting yourself listed is more important now than ever. Let Adlandpro.com take care of this task l with the Search Engine Submission Service. We’ll take the frustration out of submitting your site to thousands of search engines. Click here Search Engine | OOCORP Ads

Brands Optimization With People Process and Technology For Digital Customer Experience Needs

Digital advertising, desktop, mobile, search, and the in-store experience requires Three Big Wins of People Processes and Technology to Optimise your Brand and evolve your experience to meet the needs of the digital consumer if you want your brand standing out on the digital shelf across every touch point - The world of e-Commerce has changed...The new Point of Sale isn't the checkout counter, the phone or the computer. The new Point of Sales is the Consumer - Get insight from working with hundreds of the biggest brands and retailers in the world to share best practices to drive your business to win at distributed e-Commerce Marketplace 

Learn about home-selling process step by step and links to other sources of information.

Why pay a real estate agent to market your property when you can do it yourself with the right resources and a little coaching? Learn home-selling process step by step and links to other sources of information. Read more...OlayinkaOyelamiEstate

Applying Field Experimentation to Marketing Research and Practice – OOCORP AdInsights

The information gathered frommarket research helps budding entrepreneurs make wise and profitable business decisions. There are two categories of data collection: quantitative and qualitative Get paid wit online survey Click here  Read more...Applying Field Experimentation to Marketing Research and Practice – OOCORP AdInsights

Applying Field Experimentation to Marketing Research and Practice

No business can succeed without understanding its customers, its products and services, and the market in general. Competition is often fierce, and operating without conducting research may give your competitors an advantage over you. Market research is the process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered frommarket research helps budding entrepreneurs make wise and profitable business decisions. There are two categories of data collection: quantitative and qualitative Get paid wit online survey Click here


Marketing academics and practitioners are on an ongoing quest to discover what guides consumers’ preferences and choices and how consumers evaluate products and experiences. Understanding consumer behavior allows marketers to be more effective and profitable and improves researchers’ understanding of the psychological factors and processes that underlie human behavior. Our ability to accurately predict future behavior and effectively design marketing strategies and tactics depends to a great extant on the validity of the model we are using.

Making the Case for Field Experiments

Keeping this objective of validity in mind, it is somewhat ironic that a substantial fraction of research in marketing involves methods that do not investigate the real behavior of actual consumers, relying instead on methods such as surveys, simulations, and hypothetical scenarios. In field experiments, however, participants are typically unaware that the researcher is manipulating factors in the environment and measuring behaviors and outcomes. As a result, findings from field experiments can be taken at face value—they can tell us the size of the effect, who is most affected and under what conditions, and the short- and long-term implications.

Consider, for example, the possible methods for setting a profit-maximizing price. A firm could arguably estimate the demand function by observing sales at different price levels and subsequently choose a price based on data from these observations (e.g., Simon 1955). Alternatively, the firm could estimate demand elasticity by employing econometric techniques that use historical price and sales data (Nevo 2001; Rosse 1970), which can then be used to derive a demand function. These methods hinge on the critical assumption that the firm has been setting and testing profit-maximizing prices all along—an assumption that, even if true, restricts price variation and thereby handicaps the econometric approach. Finally, historical demand is often nondiagnostic of future demand (e.g., consider the demand, or lack thereof, for VCRs in 2016). Field experiments offer a clean, straightforward, and accurate alternative (or additional) approach to derive optimal prices. Simply put, the firm can vary prices and observe demand, along with spillover, cannibalization effects, and profitability (Anderson and Simester 2003; Gneezy, Gneezy, and Lauga 2014).

Notably, field experiments have proved equally instrumental and influential outside the marketing discipline and have been used to study many important questions, such as voting behavior (Bryan et al. 2011), human cooperation (Frey and Meier 2004), helping behavior (e.g., Ariely, Bracha, and Meier 2007), and ways to improve people’s health (Charness and Gneezy, 2009; Schwartz et al. 2014), to name but a few. The objective of this curation is to shine a spotlight on the strengths and opportunities inherent in field experiments and to offer researchers—both practitioners and academics—a taste of the possibilities available to anyone wishing to expand their research methods toolkit. In doing so, I draw from research in marketing in general, with a focus on some articles recently published at the Journal of Marketing Research, and studies that use field experiments as their main research methods.

Three Ways to Use Field Experiments

Although the definition of field experiments can depend on who you ask, there is a basic and necessary condition—either participants must be unaware that they are participating in a study, or if they are aware, they should be engaging in activities as they would regardless of the experiment (Gneezy 2017; for a detailed discussion, see Charness, Gneezy, and Kuhn 2013; Harrison and List 2004).

1. Testing Theory Against Reality

Given this fundamental understanding, field experiments can be instrumental in three ways. First, one could design an experiment to test whether a previously proposed theory survives the reality test (e.g., VanEpps, Downs, and Loewenstein 2016). The results of such experiments could further offer novel insights into effect size, second-order effects, long-term effects, etc.

For example, Putnam-Farr and Riis (2016) conducted field experiments that tested whether the previously documented effectiveness of a “yes/no” responses in forced choice settings apply to non-forced-choice setting. In addition to measuring participants’ choices, using a field experiment allowed the researchers to also observe their actual enrollment in the proposed wellness program.

2. Testing a Hunch

Second, a researcher might choose to design and run a field experiment to test a prediction/hypothesis that is based on a hunch or an anecdote (e.g., Bone et al. 2017; Fong e al. 2015). For example, in 2007, Radiohead, the English rock band, made its new album In Rainbows available for download online, allowing consumers to choose how much to pay for the download, including $0 (“pay-what-you-want”). About 1 million consumers downloaded the album, approximately 40% of whom payed something. This anecdotal observation of real-life practice led to a series of field experiments that tested whether people would indeed pay under this pricing scheme, what influences purchase likelihood, and average amount paid (Gneezy et al. 2010; Gneezy et al. 2012; Jung et al. 2014; Jung et al. 2017).

Another example is found in a recent paper by John et al. (2017), who designed a field experiment to identify whether “liking” a brand on Facebook increases preference for the brand, or vice versa. Surprisingly, they find evidence for the latter. The authors were then able to use the data to further explore possible second-order effects, which revealed that when consumers see that their Facebook friend “liked” a brand, they are less likely to buy the brand relative to when they learn of their friend’s preference in an offline context.

3. Testing Competing Theories

Third, field experiments can be used to pit several theories against one another, with the objective of observing the relative impact of each, and, thereby providing a more complete account of behavior within a given domain (e.g., Grinstein and Kronrod 2016).

A good example of this is provided by Sudhir, Roy, and Cherian (2016), who, motivated by findings from research in psychology (e.g., Bagozzi and Moore 2014; Small and Loewenstein 2003), ran a series of field experiments that tested the relative impact of sympathy and framing effects (e.g., Gourville 1998) on donation behavior. The effect sizes they found in their data can help practitioners better understand which behavioral theories are most relevant when developing charitable solicitation appeals.

The Best of Both Worlds

A final word of caution: Conducting field experiments has never been easier, particularly for companies who have a digital platform such as a website or an app. The good news is that one can design an experiment, implement it on a website, and observe the results, all within a very short period of time and for very little, if any, cost. The bad news is that this ease and perceived cost savings might misguide and ultimately undermine such efforts for a variety of reason.

Designing good field experiments is different than simply conducting A/B testing to determine what “works.” A good field experiment starts with a deep knowledge of consumer psychology. This foundational understanding is necessary for the formulation of behavioral hypotheses, around which the experiment can then be effectively designed. Marketing practitioners interested conducting field experiments should reach out to relevant marketing academics and invite them to collaborate. My own experience, as well as that of many of my colleagues, shows that such collaborations offer great value to all parties involved.  Get insights


Source:

A Curation Based on Research from the Journal of Marketing Research
By Ayelet Gneezy

Books, Articles and Referenced:.

Anderson, Eric, and Duncan Simester (2003), “Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments,” Quantitative Marketing and Economics, 1 (1), 93–110.

Ariely, Dan, Anat Bracha, and Stehan Meier (2007), “Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially,” American Economic Review, 99 (1), 544–55.

Bagozzi, Richard P., and David J. Moore (1994), “Public Service Advertisements: Emotions and Empathy Guide Prosocial Behavior,” Journal of Marketing, 58 (January), 56–70.

Bone, Sterling A., Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen Bell Detienne, and R. Bruce Money (2017), “’Mere Measurement Plus’: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase Behavior,” Journal of Marketing Research, 54 (February), 156–70.

Bryan, Christopher J., Gregory M. Walton, Todd Rogers, and Carol S. Dweck (2011), “Motivating Voter Turnout by Invoking the Self,” Proceedings of the National Academy of Sciences, 108(31), 12653–56.

Charness, Gary, and Uri Gneezy (2009), “Incentives to Exercise,” Econometrica, 77 (3), 909-931.
Charness, Gary, Uri Gneezy, and Michael A. Kuhn (2013), “Experimental Methods: Extra-Laboratory Experiments-Extending the Reach of Experimental Economics,” Journal of Economic Behavior & Organization, 91, 93–100.

Frey, Bruno S., and Stephan Meier (2004), “Social Comparisons and Pro-social Behavior: Testing ‘Conditional Cooperation’ in a Field Experiment,” The American Economic Review, 94 (5), 1717–1722.

Fong, Nathan M., Zheng Fang, and Xueming Luo (2015), “Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions,” Journal of Marketing Research, 52 (October), 726–35.

Gneezy, Ayelet (2017), “Field Experimentation in Marketing Research,” Journal of Marketing Research, 54 (February), 140–43.

Gneezy, Ayelet, Uri Gneezy, and Dominique Lauga (2014), “Reference-Dependent Model of the Price-Quality Heuristic,” Journal of Marketing Research, 51 (February), 153–64.

Gneezy, Ayelet, Uri Gneezy, Leif D. Nelson, and Amber Brown (2010), “Shared Social Responsibility: A Field Experiment in Pay-What-You-Want Pricing and Charitable Giving,” Science, 329 (5989), 325–27.

Gneezy, Ayelet, Uri Gneezy, Gerhard Riener, and Leif D. Nelson (2012), “Pay-What-You-Want, Identity, and Self-Signaling in Markets,” Proceedings of the National Academy of Sciences, 109 (19), 7236–40.

Gourville, John T. (1998), “Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation,” Journal of Consumer Research, 24 (4), 395–408.

Grinstein, Amir, and Ann Kronrod (2016), “Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors,” Journal of Marketing Research, 53 (June), 433–41.

Harrison, Glen W., and John A. List (2004), “Field Experiments,” Journal of Economic Literature 42, 1009–55

John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton (2017), “Does ‘Liking’ Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes,” Journal of Marketing Research, 54 (February), 144–55.

Jung, Minah H., Leif D. Nelson, Ayelet Gneezy, and Uri Gneezy (2014), “Paying More When Paying for Others,” Journal of Personality and Social Psychology, 107 (3), 414–31.

Jung, Minah H., Leif D. Nelson, Uri Gneezy, and Ayelet Gneezy (2017), “Signaling Virtue: Charitable Behavior Under Consumer Elective Pricing,” Marketing Science, in press, http://www2.oneama.com/e/251952/10-1287-mksc-2016-1018-/bjqq/38690207

Nevo, Aviv (2001), “Measuring Market Power in the Ready-to-Eat Cereal Industry,” Econometrica, 69 (2), 307-42.

Putnam-Farr, Eleanor, and Jason Riis (2016), “‘Yes/No/Not Right Now’: Yes/No Response Formats Can Increase Response Rates Even in Non-Forced-Choice Settings,” Journal of Marketing Research, 53 (June), 424–32.

Rosse, James (1970), “Cost Function Parameters Without Using Cost Data: Illustrated Methodology,” Econometrica, 38 (2), 256-75.

Schwartz, Janet, Daniel Mochon, Lauren Wyper, Josiase Maroba, Deepak Patel, and Dan Ariely (2014), “Healthier by Precommitment,” Psychological Science, 25 (2), 538-46.

Simon, Herbert (1955), “A Behavioral Model of Rational Choice.” Quarterly Journal of Econometrics, 69 (1), 99–118.

Small Deborah A., and George Loewenstein (2003), “Helping the Victim or Helping a Victim: Altruism and Identifiability,” Journal of Risk Uncertainty, 26 (1), 5–16

Sudhir, K., Subroto Roy, and Mathew Cherian (2016), “Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content,” Marketing Science, 35 (6), 849–69.

VanEpps, Eric M., Julie S. Downs, and George Loewenstein (2016), “Advance Ordering for Healthier Eating? Field Experiments on the Relationship Between the Meal Order–Consumption Time Delay and Meal Content,” Journal of Marketing Research, 53 (June), 369–80.

Business Advertising Savings With Free Classifieds

OOCORP Ads platform is uniquely positioned at the intersection of passion and intent, where OOCORP Ads users browse, research, and buy. As the world’s favorite destination for discovering great value and unique selection, we’ve transformed the commerce experience. Learn more http://www.oocorpads.com/ Free Classifieds | OOCORP Ads

Take Your Business to Next Level with Fee Ad! Save advertising cost and ROI

Website Content should be your #1 priority. Your quest for high placement must start with a good website. It is important to have a lot of text describing what you do. Use your keywords in the content, but don't repeat them over and over. Many search engines rate sites based on 'keyword density'. This is usually a formula that looks at META Keywords, words in your TITLE, words in paragraph text, words in links to other pages, and even words in the 'ALT' text on your images. They will even look at different forms of your keywords. Get insights AdlandPro Custom Page

Valentine’s Day is Here!!! A Day Set Aside To Celebrate Love And is Usually Characterized By Exchanging Gifts Among Friends, Lovers and Couples To Celebrate Love.

Valentine’s Day Romantic Gift Ideas For Celebrating Valentine’s Day and Pamper Your Loved One With a romantic Voyage Filled With Sweet Treats – OOCORP

Valentine’s Day Romantic Gift Ideas For Celebrating Valentine’s Day and Pamper Your Loved One With a romantic Voyage Filled With Sweet Treats – OOCORP

Valentine’s Day Romantic Gift Ideas For Celebrating Valentine’s Day and Pamper Your Loved One With a romantic Voyage Filled With Sweet Treats – OOCORP

Valentine's Day @ The World's Most Romantic Resort...Sandals Resorts offers up to 65% off and MORE!

Travel News: Home  Blog  Brands  Memberships  About  Events  News  Classifieds  Your Ad Here  Air l Cruises l CarRentals l Destinations l Deals l Hotels l Resorts l Tours l Promotions l Events l News   Name You…

Search Engine Operation in Organic Search

Search engines operations is crucial to your success as an Internet Marketer, not only to your successful use of PPC, but also to your successful building of a good organic search engine ranking. Get insights...

Search Engine Operation in Organic Search Position and Internet Advertising

Understanding how the search engines operate is crucial to both your organic search position as well as the success of your paid advertising on the search engines.

PPC has become extremely important to Internet marketers. As competition for PageRank and search engine position has skyrocketed, Search Engine PPC (sometimes called "Search Marketing") is now, in many cases, the only realistic way to get traffic for your site immediately. You can still achieve a good organic search engine positioning for your new Website, but it takes more time and effort in today's competitive climate. Most of us want some immediate feedback after putting forth the effort to build a new Website. We want to begin testing the effectiveness of our new site right away. The way to get these immediate results is through PPC advertising on the major search engines. Within minutes after finishing a new Website and creating PPC accounts with the search engines, you can have targeted traffic coming to your site. Get Insights Search Engine | OOCORP Ads

Virtual Law Practice – Roadmap to the future of Law and for Lawyers who want to survive the rapidly changing Legal Landscape – OlayinkaOyelamiCorporation

Grow Your Law Practice With Web-Based leading-edge open-source Virtual Legal Technology Network that  delivers more than the traditional online legal directory.



Real Time Leads filtered for your practice and location.

Professional Profile that you control, optimized for web searchability.

Reach and Exposure on the largest network of legal websites.

Powerful Reporting with instant tracking and insight.

Transparent features like powerful reporting, 



We are the best resource for you to grow your practice effectively using the internet - With Professional Online Profile. Unlimited Article Publishing. Network Leads. Premium Positioning & Exposure. ROI-Driven Pricing. Learn More  Virtual Law Practice – Roadmap to the future of Law and for Lawyers who want to survive the rapidly changing Legal Landscape – OlayinkaOyelamiCorporation

Get Ready To Change The World

If you’re here — get ready to change the world... Get business tools to grow and become part of something bigger in the marketplace. Click here OlayinkaOyelamiCorporation – •Technology •Optimising now to become part of something that has never been done before…..

Advertise Here | OOCORP Ads

Advertise Your Business Here - Your ads are shown on the global networks of  internet advertising marketplace to shoppers who are looking for similar or related products. Shoppers who click your ads are taken directly to your website to make a purchase. With no monthly fees or minimum spend, you simply upload your products, set your budget, and go live! Click here Advertise Here | OOCORP Ads to get started.

Google, Apple, Facebook and Microsoft plan to draft a joint letter opposing Trump’s travel ban

Advertise and build a Google  AdWords  Bing, Yahoo, and Facebook campaign  in 5  minutes!!

Google, Apple, Facebook and Microsoft - The four tech giants, and others, worked together on a letter that speaks out against the executive order.

Apple, Microsoft, Facebook and Alphabet can finally agree on something. The tech giants joined forces in drafting a letter to US President Donald Trump’s administration, speaking out against Friday’s controversial executive order banning immigration from seven countries, Recode reported Wednesday, also publishing a draft of the letter.



“While security and vetting procedures can and should always be subject to continuous evaluation and improvement, a blanket suspension is not the right approach,” the letter said.

The move is the latest effort to voice opposition to Trump’s executive order, which among other things restricts for 90 days immigration from seven predominantly Muslim countries: Iraq, Iran, Syria, Sudan, Libya, Yemen and Somalia.

The order also sparked protests around the country, many of which took place in airports in cities such as New York, Chicago and Los Angeles.


Uber, Stripe, as well as other companies are also in on the letter. Apple, Microsoft, Uber, Alphabet, and Stripe did not immediately respond to a request for comment as to when the letter will be sent. Facebook declined to comment. 

The White House was also not available for comment regarding the tech community’s concerns over the ban.

The draft of the letter talked about the need to attract tech talent from around the world, not just the US and also expressed concern for the Deferred Action for Childhood Arrivals (DACA) program, which temporarily protects people brought to the US as children from deportation, but is now in jeopardy under the new administration.

This isn’t the first batch of tech companies to fight the ban. Google held a protest at its campus. Microsoft, Amazon and Expedia are supporting a lawsuit by the state of Washington against the ban. More than 2,000 New York tech industry members from companies like Spotify, Etsy, Yext, Meetup, and more have signed a letter warning against the effects of turning away immigrants on the economy. 

OOCORP Ads is a lobal Digital Advertising Network MarketPlace

All in one marketing with Google Bing Yahoo and Facebook

Reach Better Customers! Improve ROI Fast! Connect with Millions of Shoppers on the World’s most Vibrant Marketplace with Fast and Easy Set Up! Free Sign-Up! Free Classifieds and Pay-Per-Click Advertising! Target Millions of Global or Local Customers! with all in one marketing with Google Bing Yahoo and Facebook Click here to sign up free

Google AdWords Bing, Yahoo, and Facebook campaign in 5 minutes!!!

Advertise and build a Google  AdWords  Bing, Yahoo, and Facebook campaign  in 5  minutes!!! Display All the tools you need to market your business like a professional Click Here  http://www.oocorpads.com for Free Sign Up OOCORP Ads | OOCORP Ads…Global Digital Advertising Network MarketPlace