Google AdWords and Bing Ads Search Engine Marketing (SEM) Communication Strategy For Sales Maximaization

If SEM is part of your advertising strategy, both Bing Ads and Google AdWords are search advertising platforms that are  important for your bottom line

Most often, business owners will rely on just one PPC platform to reach their search advertising goals. Yet, many businesses miss out on reaching additional valuable searchers by not using both Bing Ads and Google AdWord

Search engine marketing (SEM) is one of the easiest and most efficient ways to drive potential customers to your website and entice them to buy your products or services. Also known as pay-per-click (PPC) marketing, SEM advertisers pay for ads on platforms like Bing Ads. When a searcher enters their query into a search engine like Bing, search ads relevant to the query will display.


Here are the stastitics your SEM strategy should include both Bing Ads and Google AdWords.

 Bing Ads reach searchers who spend more. Ifyou think there’s no difference between searchers on Bing and Google, think again. In the U.S., searchers on the Bing Network spend 24% more than the average Internet searcher.

 Worldwide, searchers on the Bing Network spend 145% more online than the average Internet searcher and 44% more than Google searchers.

 You may be ignoring valuable potential customers with more buying power if you’re not advertising on the Bing Network.

To maximize your search advertising efforts, consider advertising on both platforms.

If you’re currently using only Google AdWords, you may not need additional SEM budget. Allocating just 30% of your overall search budget to Bing Ads may give your business revenue and customer count a boost.

If SEM isn’t a part of your advertising mix, now is the time to get started. SEM platforms like Bing Ads can help you reach customers worldwide and locally.

If you’re currently using traditional advertising avenues, consider shifting a portion of your budget to SEM. A little investment could bring big returns for your business.

Ready to reach your best customers through Google and Bing. Get your website on in 5 minutes! and Put your new SEM knowledge to work

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Smarter Way to Manage Your Smart Business Model

Starting a business online can be overwhelming at the best of times, which is why some great ideas never make it to market. Every small business journey is going to be different but there are a number of fundamentals that every budding entrepreneur needs to follow. Below we have rounded up some essential advice to help make sure you get off to a flying start.

Spot opportunities in the market

“Isn’t it better to take a wait and see approach in the Brexit aftermath?”, we hear you ask. On the contrary, the best business opportunities often arise during times of economic uncertainty. All you have to do is take a look at companies like Airbnb, which were set up during the global financial crisis and have been extremely successful.

Research  suggests that the referendum result hasn’t put people off from launching a small business either. In September 2016, more UK businesses were set up in the 100-day period after the EU referendum than during the same period in 2015. The tourism, re-training, fintech, property and exporting sectors are areas of the market that are tipped to provide a host of opportunities for budding entrepreneurs.

Research the market, competitors and small business names

This is going to be critical to the success of your business. You need to evaluate the market. Is there demand for the product or service you want to sell? Who are your main competitors? How will you differentiate yourself from them? These are basic questions that you need to ask yourself as you start to get set up.

It’s important to expand beyond searching Google and talk to people. Finding experts in the field you want to enter and picking their brains about the market segment you want to enter is a great way to establish the viability of your idea or whether it needs to be tweaked. The British Library has an extensive amount of resources for entrepreneurs and here you can really dig deep into market trends and demands.

During the research phase, it’s also important that you make the necessary checks when it comes to business names. You need to make sure that your branding isn’t already taken and that the domain is available.

Remember you want to make it as easy as possible for customers to find your website. For British businesses a .UK family domain and .com are usually the best options. But there are now a wide range of domain extensions. Are you a London based bakery? Try companyname.london.

HostGator smart learning system will highlight insights and actions to help you achieve your goals.

Seek out a co-founder and investors

Starting a business is stressful but one of the best things you can do to make it easier is find a partner or investor early on. Someone who shares your passions, compliments your skills and who you can talk through ideas with is invaluable and will accelerate the speed at which you come to market and grow.

Networking events are a great way to meet like-minded entrepreneurs and make new contacts. The Small Business Federation runs multiple events throughout the year and offers a comprehensive list of resources. Or if you’re after something more social, try joining a network such as Meet Up, where you may stumble across a fellow ‘ideas’ person ready to kick-start with you.

Build a beautiful website in less than an hour

To get your business up and running quickly one of the priorities should be creating an eye-catching website. This will act as your digital shopfront and may negate the need to lease out expensive property. The advantage of using a website builder tool, such as HostGator next generation website builder, is that you can build a professional looking website in less than an hour, without technical expertise.

All you have to do to get started with Smart Website Builder is enter the name of your site and the industry you’re looking to get into. The algorithms will automatically provide templates with relevant site features, content and images. You can then customise the website with your own photos and content from any device, including your smartphone.

Once you’ve set up your website, HostGator smart learning system will highlight insights and actions to help you achieve your goals. For instance, upon logging in, you’ll receive engagement and activity updates, giving you key insights into how to improve results. This might be something as simple as attaching the website to a social network or offering advice for developing a geographic-targeted Facebook advertising campaign.

Develop your business model

Every firm large or small is trying to forge loyal relationships with customers to help attract new and encourage repeat business. There are many innovative business models on the market that you can take inspiration from. For example, the aforementioned Airbnb and Uber are pioneers of the sharing model, where they act as a facilitator to allow people to share their own resources (accommodation, transport) on demand. More and more companies are also selling an experience (subscription box websites) or looking to produce products from recycled/up-cycled materials as part of the circular economy model (Thread). Meanwhile, widely renowned companies such as Nike and LEGO are turning to the co-creation model, allowing customers to design and personalise their own products.

Creating a small business plan is a huge step towards growth. The plan should be like a roadmap of how the business is going to develop over a specific period of time (three to five years). You should include goals and set about explaining how these will be achieved. There are some brilliant resources on the Gov.uk andHMRC websites, which can help you in the setup phase. Here you can find everything from business plan templates, to the different types of companies you can set up and details on any allowances you may be entitled to.

Ready, set, get marketing!

Once you’ve set up your business, you need to get eyeballs to your website and start building a community. The beauty of having an online business is that your overheads will be low but you will still need to set a budget and stick to it. There are plenty of cost effective ways to kickstart your marketing efforts. Although we live in a digital world, business cards and even flyers can still be a great investment.

Setting up a social media account on Google, Yahoo, Bing Facebook and Twitter are also great ways to gather a following online. But don’t discount other social media Websites like Instagram or Snapchat. It all depends on the customers you want to reach, as to which social media channels you choose.

When you are able to set aside budget for marketing purposes, your first port of call should be email marketing. You may be surprised to learn that this is still the most cost-effective way to promote your business. For every $1 you spend on email marketing, you’ll see an average of $43 returned.

Be prepared to put in long hours

Don’t be fooled into thinking that starting a small business is a get rich quick scheme. There will be plenty of challenges, moments of frustration and it will take some time to grow to a point where it will provide a regular revenue stream. There is a high chance that you’ll be working on developing your business venture alongside a full time job, meaning long nights and work-filled weekends on all of the above, so make sure you have a passion for your business idea as this can help to make it a success, and put a smile on your face in the process!

Mobile eMail Marketing Strategies for Marketers to Increase Sales Conversion

For marketers, establishing a new approach to both email marketing strategies and mobile marketing performance metrics is in order. Read on for insights into how to best approach this new era of email marketing. It’s clear that mobile is beyond the tipping point for email marketers; according to Litmus, 55 percent of email is now being opened on mobile devices.

As consumers are becoming more comfortable using mobile phones and tablets as their primary devices for interacting with brands, the industry is seeing an increase in email opens on mobile and a decline in email opens on desktops. According to EasySendy, there are 2.6 billion email users in the world, but only 900 million of them are desktop computer users; the disparity in numbers reflects an audience that expects emails to be catered to them according to their mobile preferences.


Beyond the Basic Best Practices
It’s important to keep in mind that even if contacts are not showing high interaction with emails via mobile, they are still likely to first view them on mobile. First impressions are crucial here, as 89 percent of email consumers are likely to delete mobile emails if they are poorly formatted.


To increase the odds of emails getting opened and eventually engaged with, marketers should make mobile emails easy on the eyes and convenient to navigate. Specifically, this means that the font should be large enough to read and the layout should allow for vertical scrolling.


Converting mobile emails into sales is paramount, so for email users who do prefer to engage with mobile messages beyond just the first glance, it’s essential that brands ensure that every step of the process is optimized for mobile. For instance, if the email links to a landing page or brand website that’s not easily navigable on mobile, the customer journey is likely to end there.


Additionally, email replies sent from mobile devices are about 60 percent shorter than replies sent on desktop, so ideal emails for mobile-first campaigns offer more information than they ask for in return. Thus, emails requesting feedback or survey participation are not as likely to perform as well on mobile as they would on desktop.


Just as the mobile customer’s journey continues to evolve — and with its email marketing strategy — so must the way in which marketers measure their email performance.


Knowing that contacts are still more likely to engage in depth with email from a desktop computer, opens alone are much less valuable on mobile devices than they are desktops, so marketers need to take measurement a step further.


The ultimate measure of success for any brand comes down to conversions and revenue. In email, conversions often correlate with click-throughs, so marketers should be sure that click-through rate is a key performance indicator (KPI) in their reporting.


Email marketers should also partition conversion and revenue data by mobile and non-mobile devices, allowing them to see what role mobile email marketing is playing overall in business success and calibrate accordingly.


Given the current mobile landscape and the technology advancements being made available to consumers, we can only expect consumer comfort with and use of mobile to increase drastically in the years to come. Therefore, it’s vital for marketers to take the time now to understand their audience’s interaction patterns with mobile emails, strategize content accordingly and make measurement a priority.

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Most importantly, as the only certainty regarding mobile usage in the future is that it’s destined to change, marketers must keep their tactics dynamic and pay close attention to the mobile climate constantly in the months and years to come.

Campaigner is an email marketing service built by marketers for marketers and non-marketers alike. Businesses use Campaigner to easily create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships that result in increased sales and business growth.

Campaigner also helps businesses increase the size of their mailing lists, meet email regulations like CAN-SPAM, and get more emails to more Inboxes.

Campaigner is reliable and online so it can be accessed from anywhere. Campaigner provides exceptional value, a great low monthly price, and 24/7 coaching and customer support.Campaigner Your customers are waiting to hear from you. Don’t leave them hanging. Sign-up for a FREE trial today.

How to build robust custormer's relation

The chamber of commerce, employment and rental agencies, professional newsletters, magazines and journals, and special interest books, such as those geared to the writer or photographer, are commonly accepted places to list goods or services. And in some instances, newspapers have developed such strong special interest sections that it also makes sense to list one’s services there. Read more...Communications – OlayinkaOyelamiGroup

Google, AirBnB, DropBox and others started their online marketing activities using free platforms

Google, AirBnB, DropBox and others are just a few examples of giant corporations who started their online marketing activities using free platforms. Starting online marketing doesn’t always have to cost you money. There are numerous ways to get highly targeted exposure without spending a penny. Kick off your marketing activities and online advertising and lead generation strategies here now with Free advertising platforms

eCommerce Marketing Strategy of Attracting Customers Using Free Advertising Platforms And Google Analytics

e-Commerce website has become much easier thanks to WordPress. Businesses all over the world are using different WordPress e-Commerce plugins to set up fully functional online stores.

There are millions of buyers out there for nearly everything you want to sell and every minute you wait is another dollar lost. Selling on the Web? Easy? Absolutely. Now, its easier than ever to launch and promote your own Web Store. OOCORP MarketPlace has introduced a brand new feature available exclusively to our AdVantage Members Only. Here are only a few of the benefits you'll enjoy as a OOCORP MarketPlace 

No matter what kind of business you are in, the majority of your customers and prospects are likely to be internet users. Therefore lead generation from online sources should always be a part of your marketing and sales strategy.

However, most people believe that online lead generation requires a lot of money. While this is partly true, it doesn’t always have to be that way. If you know the right tactics and platforms, you can kick off your online marketing and lead generation activities without spending any money at all.

In fact, if you’re a startup or have budget limitations, I recommend you start your marketing efforts using these tactics before making the transition to paid options once you have sufficient funds for it.

Here are a few ways you can market your business effectively and generate targeted sales leads without any expenditure.

Note: I’m assuming that you already have a great product and maintain the highest service standards. Without a solid product, any marketing activity will only backfire.

1) Use Your Existing Traffic and Leverage Communities

When you start marketing your products or services online, always have a good look at your existing website traffic. Study your audience in detail using your Google Analytics account and see if you can identify their preferences and needs. Create content that answers their concerns and resolves their problems

Also look at the traffic sources to your website. You might find that many of your visitors come from different groups and forums. You can target these forums and communities to convey your message.

If you don’t have a website yet, study the blogs of your established competitors and see the kind of content they are creating. Also study the comments on their blog posts to get insights on your target market.

Join the discussions on forums like Quora, LinkedIn Groups, Reddit and other niche specific forums and answer the questions that people are asking about your industry. Quora, in particular, is a great place where startups can establish their brand image and attract leads by answering questions.

Similarly, you can post advertisements on classified portals like OOCORP Free Classified and AdlandPro to get free exposure. One of the hottest startups in the world, AirBnB, started their online marketing efforts by posting on Free Cassifieds Sites

2) Use Incentives to Generate Word of Mouth

Using different incentives for your target users is a great way to get the ball rolling and generate word of mouth about your product. Your incentives can be anything from a direct discount on products to free giveaways through social media competitions.

Competitions and giveaways work particularly well with Facebook and Twitter users, and can help you attract dozens of leads in very little time.

Another way incentivize your users is to offer them something extra if they refer their contacts. For example, Yesware, an email tracking startup, increases the email tracking limit of its free users if their referred contacts sign up for a free Yesware account. This encourages people to spread the word for free.

3) Offer Attractive Affiliate Programs

Affiliate marketing is one of the best ways to make lots of sales without spending any money at all. The concept of affiliate marketing is simple: people sign up as affiliates of your products, promote them using a variety of techniques, and only get paid when they actually make a sale.

So it’s a win-win situation for you.

To attract influential affiliates, you need to have a great product and an attractive commission structure. You can use different affiliate marketing forums, like Warrior Plus and Warrior Forums, to find affiliates for your products. Or you can use affiliate management tools like Affiliate Platform to track and manage your affiliate sales.

4) Upsell and Cross Sell Existing Clients

Upselling and cross selling are classical sales concepts that are widely used in the corporate sector. You can apply them to your online sales as well and generate more revenue without any marketing.

Upselling means convincing your existing customers to spend more money to buy a higher priced alternative of their current product or service package.

Cross selling is when you recommend a product that complements the existing product that your customer has.

There are a number of ways to encourage your current customers to upsell or cross sell.

• You can offer increased support and service features on upsell and cross-sell.
• You can offer bundled products at a slightly discounted rate.
• You can offer partner products at a discounted rate for customer who upsell.

5) Offer Free Product/Service Trials

If you have a good product/service, and you believe that you can really add value to your customer’s business, you should consider offering free service trials for limited time periods. This will give your prospects a good look at your product and its usefulness.

However, you need to be careful in selecting the right prospects for free trials. You need to offer this to prospects who have genuine need of your product and can also spend money purchasing it. Or you need to target someone highly influential in your industry who can refer clients and recommend your services to their followers.

For example, QuickSprout generated dozens of business leads by offering free SEO services to media outlets like TechCrunch and Gawker in exchange for testimonials, PR and backlinks.

6) Focus on Influencer Outreach

Every industry has certain influential people or organizations who’re trend setters. People follow them closely and take their opinion seriously. If you can build a solid relationship with the right influencers, you can generate tons of business leads with just a few recommendations.

While shortlisting your target influencers, make sure they’re people who’re closely connected with your target market. Approach them on Twitter, connect on LinkedIn, get active on their blog, comment on their posts, share their content, build conversations with them on social media and give them early access to your products and services.

A great example of this strategy is NinjaOutreach, an outreach application. The developers of this application approached influencers in all their target niches and offered them early access to the product. In return, they just asked for reviews. As a result, they boosted their sales numbers significantly through referral sales.

7) Use Smart Guest Blogging

There’s no better way to build your brand image, market your services with authority and generate new leads than smart and effective guest blogging. Don’t guest blog for SEO or backlinks. Rather, target high authority blogs that are popular with your target market. Create high quality content that demonstrates your niche expertise. Offer this content to your target blogs for free.

Many marketers and businesses fail at guest blogging because they’re too focused on promoting their own products. This is the wrong approach.

Guest blogging works the best when you focus on creating high quality content and delivering value. If your content is great, people will look at your author bio at the end of the post (where you should provide a backlink to your product’s landing page).

You can mention your own products in your guest posts, but only when they truly add value. Otherwise even your backlink in the author bio will be enough to send you leads, if your post is high quality.

8) Use Your Existing Network and Relationship

No matter how new your business is, you must have an existing network of business professionals and personal relationships. You can leverage them to generate the initial momentum for your business and get early wins.

I personally suggest building your online assets (website, social media pages and profiles) before reaching out to your network so that their referrals see a refined version of your brand.

Send them a quick email asking them to spread the word about your product and refer anyone who might find it useful.

You will be surprised to see how effective this small step can be.

Wrapping It Up

As I said at the start, online marketing doesn’t always have to cost you money. There are numerous ways to get highly targeted exposure without spending a penny. Companies like AirBnB, DropBox and Google are just a few examples of giant corporations who started their marketing activities using free platforms. The methods I have listed in this post are more than enough to kick off your marketing activities and provide you a solid launching pad for future marketing and lead generation strategies.

Have you tried any of these methods? Create your eCommerce store the way you want. Choose from over 100 industry-specific design templates and customize them to meet your needs and requirements, no programming knowledge required.

Tech and Tips on Adding Your Site to Google Search...

OlayinkaOyelamiCorporation Blog: Tech and Tips on Adding Your Site to Google Search...: Internet is one of the most fertile grounds on which you can build a business to sell your products or services . This is because of the fac...

Google is increasingly focused on good content in the field of search engine optimization (SEO) and ranking

Search engine optimization (SEO) and content marketing is currently on everyone’s mind.

But what exactly does it mean and how does good content help in terms of search engine optimization (SEO)?

1&1 SEO expert Torben Henke discusses what makes a difference with good content and why a Shakespeare quote is not yet a play.
Torben, you work in the field of search engine optimization. Why is SEO also important for you internally at 1&1?

Torben Henke is Techical SEO Manager at 1&1
Torben Henke: “Many colleagues have touch points in their work with SEO, consciously or unconsciously. Especially for the hosting area of 1&1, we want to help our customers be successful with their own websites. SEO is a crucial tool for this and therefore plays an important role in product management. The SEO team supports their colleagues with their knowledge and promotes an active exchange.”

Which role does “content marketing” have in this context?
Torben Henke: “Content marketing is currently a trending topic. Therefore, the following question arises: Is there really something to it, or is it just hype? How do we deal with the topic and what do we actually do in content marketing?

The fact is, almost everyone produces content, whether it is product texts for the website, news reports or specialist articles. All these content “snippets” influence search engine optimization. That is why this topic is so exciting for us. Since 2016, we are also active in content marketing.

Our ‘Digital Guide’ offers numerous tips and tricks, background information and instructions for private users and small businesses about the topic of ‘being successful online’. This includes, among others, topics such as websites, hosting and IT security, but also domains, e-mail and online marketing. Of course, we also explain how to properly achieve search engine optimization.”

How do you define content marketing?

Torben Henke: “In short, content marketing is the support of customers with meaningful content. For example, gyms help to support their customers’ fitness goals by providing them with content around exercise regiments and healthy eating and lifestyle tips. This is a very good example. But the subject of content is broad: from magazine content to product descriptions, from image videos to blogs – everything we communicate to the outside is content.”

How are content marketing and search engine optimization related?

Torben Henke: “I see it this way: When I stand alone in the forest and recite Shakespeare, it is not yet a play. To be a play, a stage and spectators are needed. In this example, the stage is the technology in which our content is presented optimally, and the spectators are the traffic on our websites. We ‘SEOs’ take care of both: we pay attention to technical solutions that make our content available and, above all, easy to find. Through good visibility, we bring readers to the content so that the fire that has been put into the creation does not burn out. If no one is aware of the content, it does not help anyone.

Also from a sales point of view, good content is becoming increasingly important for SEO. Take a look at Google’s quality approach: If you are a strong brand and offer high quality products, this must also be reflected in the quality of the content. Doing so, you clearly differentiate from spammers and improve your Google ranking.”

Speaking of Google: What developments are currently being discussed in the SEO scene?

Torben Henke: “Google is increasingly focused on good content. Recently these have been highlighted on the search results pages. Matches that respond well to a search request will be displayed significantly larger and higher than the other search hits. You can also see a longer text excerpt and often a picture. Google calls these highlighted results ‘featured snippets’. In the SEO scene, the term ‘place 0’ has also been established because the hit is displayed above the first regular search result.

This development is being highly discussed and is controversial. On the one hand, the opportunity to receive a lot of attention is offered due to the large representation. On the other hand, some questions are answered directly in the text excerpt so that a visit to the website becomes unnecessary.”

What do you have to keep in mind if you want to get started with content marketing?

Torben Henke: “Many people and companies are now well versed in content, yet some experts are already talking about saturation. Only very few, however, make properly good content. Content works when its quality and the technology behind it are both good. To stand out of the crowd, you should make something extraordinary – an original idea or an unconventional implementation. The goal should be “10X content”, which means that the content must be ten times better than anything else on the subject.

In addition, the content must match the seeker’s intention. If the search request is a question, for example “What is webhosting?”, it makes no sense to direct the searcher directly to hard-hitting sales offers. Instead, a neutral and detailed explanation can provide a positive first contact with the brand. At the other extreme, a customer who is looking for “cheap” does not want to read 2,000 words on the history of the internet. In this case, a list of savings makes significantly more sense.

Get your Small Business high SEO Ranking with good content that is to the readers’ liking and spreading it online with 1&1 Search Engine Marketing - starting at $19.99/month

Search Engine Marketing & eBusiness Solutions ...

Search Engine Marketing & eBusiness Solutions ...