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What's Your New Year Resolutions?

During a team lunch we all went around and discussed some of our resolutions for the New Year. Personally, I would like to floss once a day, every day, while others said they wanted to do more community service around San Francisco. 

There were of course the staple resolutions: eat better, sleep more, and exercise often, but then we all got to thinking, “What would a Jimmyjane New Year Resolution look like?” Making time to masturbate? Switching up those mundane sexual routines? Maybe so, but to us, if Jimmyjane could talk he/she/it/ self would say: Kiss Longer, Hug Harder and Love Stronger!

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The Future of Programmatic Advertising

Programmatic will continue to be fueled by improvements in the quality of media available in programmatic environments, especially private market places, and the greater availability of programmatic mobile media, as well as the sophistication provided by ad tech solutions such as data man.

Programmatic advertising will grow 31% in 2017 -- faster than all other digital media channels, according to Zenith’s “Programmatic Marketing Forecasts” report published on Monday. The report, which covers 41 key advertising markets, estimates that programmatic will grow faster than social media (25%) and online video (20%), and an increasing proportion of these other channels will be traded programmatically.

 In fact, the report finds that programmatic will become the principal method of trading digital display in 2016 — accounting for 51% of expenditure — and will rise to 58% of expenditure in 2017. The report also finds that the U.S. is the largest programmatic ad market — valued at $24.0 billion in 2016 and accounting for 62% of total global programmatic ad spend, according to Jonathan Barnard, Head of Forecasting for Zenith, a unit of Publicis Media Groupe. The U.S. programmatic ad market is followed by the U.K., valued at $3.3 billion, and China comes in third at $2.6 billion.

Programmatic trading accounts for 70% of display advertising in the U.S. and the U.K, but just 23% in China. "Programmatic trading is firmly in the mainstream, and is now the channel used for the majority of digital display platforms. Instead of simply using it for efficiency, brands are using programmatic buying to target individuals creatively in premium environments," Barnard told Real-Time Daily via email.

The U.S. is by far the largest and most advanced programmatic market, with programmatic trading accounting for 70% of digital display transaction in 2016. By 2019 we expect that to rise to 80%," he said. While programmatic advertising has often been used to reach target audiences as cheaply as possible with little regard for the quality of the sites in which the ads appeared, it is now being used in conjunction with data segments to target individuals in intelligent and creative ways. Targeting helps identify people who are most likely to be receptive to a brand’s messages. Programmatic advertising has begun to dominate the digital display market. While it accounted for just 13% of display ad spend ($5 billion) in 2012, in the U.S., it grew to $39 billion in 2016, at an average rate of 71% a year.

The Zenith report notes that growth is slowing as programmatic consolidates its dominance in the display market. Even so, Zenith expects programmatic advertising to grow at an average of 28% a year to 2018, when it will reach $64 billion.

 While the Zenith report only looked at digital media, it notes that programmatic trading is starting to extend to traditional media including TV, radio, and digital out-of-home media. These channels already offer automated and data-driven trading of inventory. The report finds programmatic trading will eventually be available as a standard offering across traditional media.

 “Programmatic buying of digital media has become the norm in major markets, and is aggressively following this path in smaller markets,” stated Benoit Cacheux, global head of digital & innovation at Zenith. “We believe that the growth of programmatic will continue to be fueled by improvements in the quality of media available in programmatic environments, especially private market places, and the greater availability of programmatic mobile media, as well as the sophistication provided by ad tech solutions such as data man. Get more insights

OlayinkaOyelamiVirtualLawPractice Blog

Virtual firms can be full service and handle the entire range of existing practice areas, from estate planning to criminal defense to business matters such as mergers and acquisitions and complex litigation.  Read more...OlayinkaOyelamiVirtualLawPractice Blog: OlayinkaOyelamiVirtualLawPractice is a global digital legal services firm...a legal subsidiary of OlayinkaOyelamiCorporation (OOCORP) We are leading online legal document preparation service providers with affiliate partners using web-based technology to work with online clients offering small business owners a fast, easy, and economical way to form a corporation, limited liability company (LLC), or other business structure online or by phone.

OlayinkaOyelamiVirtualLawPractice Blog

Virtual firms can be full service and handle the entire range of existing practice areas, from estate planning to criminal defense to business matters such as mergers and acquisitions and complex litigation.  Read more...OlayinkaOyelamiVirtualLawPractice Blog: OlayinkaOyelamiVirtualLawPractice is a global digital legal services firm...a legal subsidiary of OlayinkaOyelamiCorporation (OOCORP) We are leading online legal document preparation service providers with affiliate partners using web-based technology to work with online clients offering small business owners a fast, easy, and economical way to form a corporation, limited liability company (LLC), or other business structure online or by phone.

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Business community provides insight into areas where you can promote the kind of products or services you have, promotional ideas, promotional exchanges etc... It is also a place for anyone with minimal experience in the industry to get a heads up of what to watch for The idea of the Community is not to just sell to other members but get the type of feedback and assistance that can be valuable for anyone who is marketing on the internet and create success for both you and members that are your community. Feedback on your ads increase prospective sales and allow you to analyze feedback on your product or services Click here  to get started FREE


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Digital marketing tools provide you with fundamental services comparable to those of an online marketing agency at a much lower price. Plus, toolbox that had been designed to be user friendly, it includes the best online marketing tools for beginners who don't want to read long user manuals.

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It would be great, fantastic and terrific if you could really communicate with customers and build that trust and exchange information with people who are in similar businesses such as yours to increase your knowledge and productivity. Fantastic it would be if you could send customers to an online community where you could advertise exclusively to them, send them to your website as "warm" prospects and respond quickly to people's questions, destroy doubt before it has a chance to spring up and kill a sale. Wouldn't it be great, fantastic and terrific if you could do all this AND make money doing it? Click here to get more insights



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The Key to High Performance - Insights into Small Differences that Make Big Rewards

Did you know that if you become just a little bit better in certain critical areas of selling, it can translate into enormous increases in sales?


Thousands of hours and millions of dollars have been spent studying the most successful salespeople in our society. They have been interviewed exhaustively, as have their customers, co-workers and managers. What do you think they found out to be the most important thing to become one of the best in the business? They learned that selling is more psychological than anything else.


The Key to High Performance


One of the most important concepts ever discovered in the field of human performance is called the "winning edge concept." This concept or principle, states that, "small differences in ability can translate into enormous differences in results." What it means is that if you become just a little bit better in certain critical areas of selling, it can translate into enormous increases in sales. In fact, you may be on the verge of a major step forward in your sales results at this very moment just by learning and practicing something new and different to what you have done before.


If a horse comes in first by a nose, it wins ten times the prize money of the horse that comes in second, even though the difference is only a nose, or perhaps a couple of inches, in a photo finish.


Small Differences Mean Big Rewards


Does this mean that the horse that wins by a nose is ten times faster than the horse that comes in second, by a nose? Of course not! Is the horse that wins by a nose twice as fast, or fifty percent faster, or ten percent faster? The answer is "no" to all of these. The horse that wins is only a nose faster, but it translates into ten times the prize money.


Get 100% of the Commission


By the same token, the salesperson who gets the sale for himself and his company gets one hundred percent of the business and one hundred percent of the commission. Does this mean that his product is one hundred percent better than that of the competition, or one hundred percent cheaper?


The fact is that the product may not even be as good and it may cost even more than that of the competitor, but the top salesman gets the sale nonetheless. The person who gets the sale, is in most cases, not vastly better than the person who loses the sale. He or she merely has the "winning edge" and that translates into one hundred percent of the business.


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Alchemist Workshop Blog

Psychologists have proven that the words, "I can do it," are the antidote to the fear of failure that often holds you back from trying. Repeat these words over and over to yourself whenever you feel fearful or doubtful about anything that you want to attempt. Say very enthusiastically to yourself, "I can do it, I can do it, I can do it!" When you start saying, "I can do it, I can do it," you drive that message deep into your subconscious mind. This message lowers your fears and builds your self-confidence and discipline. Learn more about  Miracle of Self-Discipline here Alchemist Workshop Blog

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The Banner Impressions Program takes advertisers free ads to the next level by displaying them at the tops of our pages.  These are not pop-up windows.  They are displayed in-line with all of our other content.  If advertisers do not have a banner, they can use the text ad that they created with their free ad automatically.



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Building a targeted mailing list can be extremely difficult and time-consuming when a small home business is first starting out online, The resources required to start building it can be difficult to find and often more difficult to implement.

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A new, relevant, and informative article each week provides fresh content that your readers will enjoy and look forward to receiving. The chance that your newsletter will wind up on a blocked list minimizes and your message gets through. Your mailing list will be more responsive to information that is new and you appear more knowledgeable and credible by providing useful information to the customer and your customers will find the articles that we use applicable to their own businesses as well.  Get Access Here  to Opt-in List Builder









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Should Companies Do Away With Their Websites ?

Are we getting close to the end of websites? Jon Lax, director of product design at Facebook, tells Mashable Australia that he’s not sure website building is still a “growth business.”

“If you look at people who are doing interesting work, they tend to be building inside these platforms like Facebook and finding ways to do interesting work in there,” he says. “For instance, journalists. Instant Articles is a really great way for stories to be told. There is some really interesting stuff being done with live video—there's an interesting canvas for people to tell really authentic stories in an interesting way.”

Creativity is abundantly available through social media tools, Lax says, which also allow for more of a cookie-cutter approach online presence development than building a website, which he called “placing a pixel on a screen and choosing the perfect font.”

Lax says the switch to social feels similar to when print designers were told they needed to start making website designs. There was some initial resistance, but professionals eventually came around. Now, Lax believes people will have to move their time and energy toward creating pages on social media platforms.

“The one thing about the web is that it is such a large system that it will take a long time for that energy to unwind, but when you look at the data, you can definitely see the move to mobile and that will continue,” he says. “But none of these things go away. People still make vinyl records.”

Davia Temin wrote in 2014 that companies shouldn’t “kill off” websites, but they should consider using them as a hub for social media pages. The real question, she says, is not whether a company should kill off its website, but how it can cohesively bring together a social media presence. She suggests using “social media company pages as spokes, exploiting each platform for its unique benefits and audience.”

Small Business Trends notes there are pros and cons of both social media and websites. Social media is quick, low-cost and engaging, but also has limited design and a lack of ownership. On the other hand, websites allow for full control, better credibility and more availability on the positive side, but they take more marketing effort, maintenance and increased complexity.

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Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising digital advertising, that is. This means that modern marketers and advertisers can reach and appeal to their core audiences in new ways and with more precision.

On that note, todays buyers are interacting with your brand across multiple channels and devices. Plus, they have more expectations than any other buyer generation in history. Modern buyers want personalized, one-on-one conversations with brands at the right place and at the right time. Your buyer expects a continuous experience. While this is certainly a challenge for marketers and advertisers, new ad technology and innovations continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.

Learn more... http://www.oocorpads.com/