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Wednesday, June 29, 2016

OOCORP Ads – …Innovative insights for understanding and succeeding in the global marketplace.

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Wednesday, June 22, 2016


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Thursday, June 9, 2016

We efficiently deliver customized client solutions using best practice solutions methods that small business owners keep a step ahead of the and maximize profitability with diverse advertising capabilities

Wednesday, June 8, 2016

Should Companies Do Away With Their Websites ?

Are we getting close to the end of websites? Jon Lax, director of product design at Facebook, tells Mashable Australia that he’s not sure website building is still a “growth business.

“If you look at people who are doing interesting work, they tend to be building inside these platforms like Facebook and finding ways to do interesting work in there,” he says. “For instance, journalists. Instant Articles is a really great way for stories to be told. There is some really interesting stuff being done with live video—there's an interesting canvas for people to tell really authentic stories in an interesting way.”

Creativity is abundantly available through social media tools, Lax says, which also allow for more of a cookie-cutter approach online presence development than building a website, which he called “placing a pixel on a screen and choosing the perfect font.”

Lax says the switch to social feels similar to when print designers were told they needed to start making website designs. There was some initial resistance, but professionals eventually came around. Now, Lax believes people will have to move their time and energy toward creating pages on social media platforms.

“The one thing about the web is that it is such a large system that it will take a long time for that energy to unwind, but when you look at the data, you can definitely see the move to mobile and that will continue,” he says. “But none of these things go away. People still make vinyl records.”

Davia Temin wrote in 2014 that companies shouldn’t “kill off” websites, but they should consider using them as a hub for social media pages. The real question, she says, is not whether a company should kill off its website, but how it can cohesively bring together a social media presence. She suggests using “social media company pages as spokes, exploiting each platform for its unique benefits and audience.”

Small Business Trends notes there are pros and cons of both social media and websites. Social media is quick, low-cost and engaging, but also has limited design and a lack of ownership. On the other hand, websites allow for full control, better credibility and more availability on the positive side, but they take more marketing effort, maintenance and increased complexity.

Tuesday, June 7, 2016

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising digital advertising, that is. This means that modern marketers and advertisers can reach and appeal to their core audiences in new ways and with more precision.
On that note, todays buyers are interacting with your brand across multiple channels and devices. Plus, they have more expectations than any other buyer generation in history. Modern buyers want personalized, one-on-one conversations with brands at the right place and at the right time. Your buyer expects a continuous experience. While this is certainly a challenge for marketers and advertisers, new ad technology and innovations continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.