Most often, business owners will rely on just one PPC platform to reach their search advertising goals. Yet, many businesses miss out on reaching additional valuable searchers by not using both Bing Ads and Google AdWord
Search engine marketing (SEM) is one of the easiest and most efficient ways to drive potential customers to your website and entice them to buy your products or services. Also known as pay-per-click (PPC) marketing, SEM advertisers pay for ads on platforms like Bing Ads. When a searcher enters their query into a search engine like Bing, search ads relevant to the query will display.
Here are the stastitics your SEM strategy should include both Bing Ads and Google AdWords.
Bing Ads reach searchers who spend more. Ifyou think there’s no difference between searchers on Bing and Google, think again. In the U.S., searchers on the Bing Network spend 24% more than the average Internet searcher.
Worldwide, searchers on the Bing Network spend 145% more online than the average Internet searcher and 44% more than Google searchers.
You may be ignoring valuable potential customers with more buying power if you’re not advertising on the Bing Network.
To maximize your search advertising efforts, consider advertising on both platforms.
If you’re currently using only Google AdWords, you may not need additional SEM budget. Allocating just 30% of your overall search budget to Bing Ads may give your business revenue and customer count a boost.
If SEM isn’t a part of your advertising mix, now is the time to get started. SEM platforms like Bing Ads can help you reach customers worldwide and locally.
If you’re currently using traditional advertising avenues, consider shifting a portion of your budget to SEM. A little investment could bring big returns for your business.
Ready to reach your best customers through Google and Bing. Get your website on in 5 minutes! and Put your new SEM knowledge to work