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Thursday, November 23, 2017

How to Boost Your Black Friday Cyber Monday and Holiday Sales With Gift Guides

A survey by NFR found that consumers will spend an average of over $450 on gifts for their family this Christmas. Getting your products in gift guides can help more shoppers discover you, especially if you have a very unique or niche product that makes a great gift.
This is where gift guides come in. Many shoppers looking for great gift ideas will look to gift guides and buying guides for inspiration. In fact, there are likely websites in your niche that specialize in sharing gift guides including products very similar to yours. Most gift guides are roundups of gift ideas for a loved one or friend with a particular interest. Sometimes, they’re compiled for a particular holiday such as Christmas, Mother’s Day, birthdays, and so on.

As Black Friday Cyber Monday and the holiday season approaches, store owners will begin scrambling to get the word out about their sales. Display ads, email marketing, and retargeting are some of the most common methods, but there’s one overlooked strategy that has the potential to drive a lot of customers to your store: gift guides.
How do you get set, get seen, and get selling during the busiest shopping season of the year? Cut through the noise and be prepared — Black Friday Cyber Monday and the holiday shopping season are coming up faster than you think!
Luckily, there’s a simple solution: a course on how to get your first sale on Shopify! This free video course offers 20 video modules showing you how to make your first sale on Shopify using Facebook Ads. Covering everything from brand differentiation to pixel placement to campaign optimization, this course is designed to show you how easy it is to start and scale your business with Shopify
In this blog post, I’m going to show you how to get your store in gift guides, create your own gift guides, and drive more sales during the holidays.
Check out Shopify’s BFCM Toolbox to get started — it’s a hub for all of the tools and education you need to win BFCM this year. If you haven’t started thinking about BFCM yet, now is the time.
Get Set — Making your first sale this BFCM starts with making your store shine, and your customer experience run smoothly. These tools and resources make it easy.
Get Seen — Manage your store’s BFCM marketing quickly, easily, and even automatically. Track, learn, advertise, optimize – everything you need to run smarter campaigns and increase traffic and sales, now and in the future.
Get Selling — Make your first sale, then sell more, with hardware and checkout improvements that make buying even easier. When you’re ready to level up, try selling on popular marketplaces, optimizing your product pages, and win the season with sales.